About Us

As Founder and Chief Empowerment Officer of J.E.S.S.I.C.A Cares, Asiya Jamillah Nasir Shaheed is focused on one mission: Equipping girls, teens and women with the tools they need to embrace their unique talents, achieve goals and develop a satisfying path in life. After spending more than 25 years in the corporate world gaining powerful management, financial and leadership experience, Asiya knows the challenges that face today’s younger generation of women. In addition, her extensive work in community initiatives teaching battered women and homeless individuals as well as her training as a chaplain increased her passion for mentoring and heightened her sense of compassion for others.

These life lessons led her to create the Journey to becoming an Extraordinarily, Strong, Successful, Individual with Courageous, Aspirations curriculum known as J.E.S.S.I.C.A Cares. Each carefully crafted step in the curriculum is designed to teach teens and women how to put negative thoughts behind them by offering them a “how to” guide that helps them realize their full potential by unlocking their inner strength and determination. During one-day workshops, empowerment academies, and inspirational annual retreats, Asiya helps young women overcome their past or current situations and work to set personal goals for themselves.

Through each step of the process, participants discover self-reliance, boost their self-esteem and increase their empathy for others. Active in various organizations herself, she designed the J.E.S.S.I.C.A Cares curriculum to instill the importance of community service as well. By partnering with various nonprofit organizations, the girls and women reach out to help others around them and learn how being connected to their neighbors can provide valuable support that keeps them focused on their targeted goals. Asiya’s enthusiasm for life shines through and inspires participants to take small actions every day that will move them closer to fulfilling their dreams.

Since self-publishing her first book, Mirror Mirror On The Wall…Who Am I After All, in December 2018, Asiya has been a featured author for various nonprofit newsletters such as Project Rousseau and Angel Wings Bridge Foundation. Asiya is a respected transformational speaker, life coach and mentor. As a result, she has received many honors – most recently the United Nations Woman of Impact Award in January 2019.

In addition, she was presented with the P.A.T.H. Award from Ma’oon Inc. in June 2018 and has earned numerous local community achievement awards, including County College of Morris: EOF Mentor Program (2016); Face My Abuse: Women Who Make A Difference (2015); Morristown Neighborhood House: Appreciation for Service and Dedication to the African American Community (2012); Berkeley College: Featured Success Student/Changing Lives for 80 years (2011); and Project ReDirect Family Services: Excellence in Business and Community Service Award (2011)

Board of Directors

Coming Soon

Youth Committee

Coming Soon